How We Work With Founders
Scoped to the question you're answering.
The first version doesn't need to be everything. It needs to prove the one assumption your business rests on, in front of real users, before the runway argues otherwise. We help decide what belongs in that build, ship it fast, and leave the architecture in a state that can take load if the answer comes back yes.
What We Build
Where founders bring us in.
MVP Development
A first version scoped hard around the assumption you need to test, built in weeks rather than quarters. We argue for cutting features at this stage — not to save effort, but because a smaller build gets you an answer sooner.
SaaS Products
Multi-tenant products with subscription billing, onboarding, role management, usage metering and admin tooling. The tenancy and billing model gets decided early, because retrofitting either is genuinely painful.
Mobile Apps
iOS and Android products, native or cross-platform depending on what your product actually needs. Store submission, review requirements and release process handled rather than discovered at launch.
Cloud Solutions
Infrastructure sized for a startup's real traffic and real budget, with the automation to scale when needed. No enterprise architecture on a seed-stage bill — and no single server that becomes a crisis at your first spike.
Product Scaling
When traction arrives and the first build starts to strain: performance work, architecture refactoring, database tuning, observability and the engineering process a growing team needs.
How an Engagement Runs
Idea to launch.
Scope together
A working session to separate what proves the idea from what can wait. Founders usually leave this session with a shorter list than they arrived with.
Design
Wireframes to interface, iterated with you rather than presented at the end.
Build in sprints
Two-week cycles with something usable at the end of each. You see progress continuously, not at a milestone.
Launch
Store submission or production deployment, monitoring in place, and a launch you're around for.
Iterate or hand over
We keep building, or we hand a documented codebase to the team you've hired. Both are fine — being trapped with an agency is not.
Why Founders Choose Us
What working with us is like.
We Ship Our Own
Seven products in build in-house — the trade-offs we recommend are ones we live with.
Direct to Engineers
You talk to the people building your product, not to an account manager relaying it.
Your Code, Documented
Full ownership and a codebase your future team can pick up without an archaeology phase.
Honest Scoping
If a feature won't change your outcome, we'll say so before invoicing for it.
Have an idea or an early product?
Tell us what you're building and where you are. We'll tell you honestly what the first version should contain — free, within one business day.